Last year, Google surprised many digital marketers with the Medic update. Google algorithm updates are nothing new, of course. However, most updates are barely felt to everyone except the most keen Google code followers. The Medic update, on the other hand, overhauled page ranking results for a vast number of […]
British Celebrities Want to be More Transparent about Endorsements on Social Media. What Does that Mean for Brands?
Over a dozen UK-based celebrities have come out in support of new rules to be more transparent about social media endorsements, British media recently reported. Among these influencers are A-listers such as Rosie Huntington-Whiteley, Rita Ora, and Ellie Goulding, who agreed to indicate when a post on their account is […]