Starting a business can be both exciting and scary at the same time. It’s exciting because there is potential for a lot of good things to happen and it’s scary because if you’re not careful a lot can go wrong. Even though there is a certain risk to starting a […]
Last year, Google surprised many digital marketers with the Medic update. Google algorithm updates are nothing new, of course. However, most updates are barely felt to everyone except the most keen Google code followers. The Medic update, on the other hand, overhauled page ranking results for a vast number of […]
British Celebrities Want to be More Transparent about Endorsements on Social Media. What Does that Mean for Brands?
Over a dozen UK-based celebrities have come out in support of new rules to be more transparent about social media endorsements, British media recently reported. Among these influencers are A-listers such as Rosie Huntington-Whiteley, Rita Ora, and Ellie Goulding, who agreed to indicate when a post on their account is […]
A good part of promoting your business and increasing sales will depend on the advertising strategies you use and how good you use them. It is important that you set aside a budget for advertising, no matter how small your business is, in order to promote your brand amidst all […]
If you’re thinking of turning part of your home into your new business premise, the below tips and suggestions will be of great value to you. Make Sure You Are Not Crossing Any Boundaries You might think it’s perfectly alright to run a business from the place you call home, […]
Running your own small business can be a lot of work but it’s also quite a rewarding thing to do. As a small business owner, one of your main goals is to see your business grow and this means you need to attract more customers. In order to attract more […]
It was an established fact that when it came to the hospitality industry that the customer was king. These days, though, it is even more important to embrace this concept. This is because the very success of your hotel depends on the guests that walk through the door. Much of […]